Data: How to Create and Maintain a Single Source of Truth

Commercial organisations are constantly incorporating external data sources to enrich their view of clients, opportunities, and competitors. The quality of data procured determines market intelligence, and therefore the decisions a company makes. Those who have the best intelligence are set to be in a position of strength.  Managing the consistency and integrity of information can become an arduous task. If internal data issues exist, they may be exacerbated when trying to scale. 21st century business models don’t work well with siloed legacy platforms and poor-quality information. What would happen if your organisation decided to complement its existing data with external data that may be several degrees […]